Square One: Dominique Falla

Meet Dominique, one of the artists for our Square One exhibition opening on 2nd of March.


Tactile typographer extraordinaire, Graphic Design Convener at QCA Gold Coast, We Heart Collective founder and overall aesthetic champion – we have the privellege of Dominique as one of the artists showcasing at our upcoming exhibition this Friday. As you may remember, we interviewed her a little while ago, and so it’s very exciting that we can delve further into her beginnings as a visual artist.

Where and what did you study?

Bachelor of Design from Swinburne, Master of Design from Monash and currently studying my DVA at Griffith in tactile typography. 

When did you realise you wanted to be in your chosen creative field? 

I knew I wanted to be a designer when I found the Swinburne graduate catalogue in my local book store. I knew I had to do THAT. The tactile typography has come about since doing my doctorate, as a recent development from my traditional graphic design.

What does the term ‘square one’ mean to you?

Going back to the beginning. Which I find myself doing a lot.

What do you wish you knew at your ‘square one’? 

I’ve had many ‘square ones’ and every time I just feel excitement at starting something new, but insecurity means I often try and please everyone, or show too many people when it’s not ready. Creativity is like a baby. It should be protected from the world until it is ready to stand on its own. 

Advice for someone who is at ‘square one’? 

One of my pieces for the show says “the key to failure is to try and please everyone.” Says it all really.

First job you ever had?

I worked in a small, independent cinema selling tickets when I was 15. I got to see the last two-thirds of heaps of movies for free. I loved it.

First town you ever lived in?

I was born in the sea-side town of Brighton on the south coast of England.

First movie you ever saw?

I remember a movie called “the Rocking Horse Winner” and it scared the living bejeezus out of me. I was only little and it was full of suspense. I was too young to watch it really and it scared me off horror movies forever.

First childhood crush?

I loved Duran Duran when I was a kid and I thought Simon le Bon was just dreamy. The same goes for Adam Ant and the boys from the Police. I was such a groupie.

Last place you had coffee?

I am a regular Zarraffas visitor and I think I probably got a white chocolate mocha from there on the way home today.

Last gig you went to?

I saw Roger Waters’ “The Wall” in Brisbane last week. Not sure if it counts as a gig, more like a giant slideshow with live music. 

Last project you worked on?

I just had a solo installation in Surfers Paradise called “Goodbye Helvetica” where I made ten large-scale typography pieces, all dedicated to my year-long relationship with Helvetica. It’s over now, so I promise there will be no Helvetica at the Square One show. I’m going back to square one and hand drawing type.